The project focused on scaling the local search visibility and lead generation performance of a diagnostic service provider operating in a highly competitive healthcare market. The business heavily relied on Google Search and Google Maps to acquire patients, but lacked structured optimization across both its website and Google Business Profile (GBP). As a result, the brand was not effectively appearing for high-intent local queries, limiting its ability to capture demand from nearby search users actively looking for diagnostic services.

Additionally, the website and local presence suffered from multiple technical and structural SEO limitations, including indexation inefficiencies, weak internal linking, and lack of semantic keyword targeting. The Google Business Profile was under-optimized, with minimal engagement signals and inconsistent local data across platforms. This project was executed with a data-driven SEO approach, combining technical SEO, local search optimization, entity-based keyword targeting, and authority building to transform the business into a high-visibility, conversion-focused local search asset.